North: Chapter 3: Nature & Ecotourism

A scenic stretch of the Big Bend Scenic Byway winds through North Florida’s protected landscapes, showcasing the region’s pristine forests, waterways and unspoiled natural beauty. Photo courtesy of Visit Florida.

The natural appeal of North Florida could fill several volumes, but one facet stands out—this part of the state has successfully stayed under the radar of big development, allowing for a great deal of conservation, preservation and exceptional ecotourism. From pristine lakes and rivers—including the St. Johns, unusual for its northward flow—to crystal springs and huge tracts of forestland, North Florida is the place for visitors to find themselves…by getting lost in nature. If your clients love outdoor activities, wildlife viewing, crystal springs and rivers and pristine natural landscapes, then send them north.

For travel advisors, these experiences create opportunities to design itineraries centered around paddling adventures, spring swimming, wildlife encounters and scenic trails that showcase the region’s remarkable biodiversity. North Florida’s protected landscapes allow visitors to slow down, reconnect with nature and explore ecosystems that remain some of the most pristine in the state.