International developer, Kerzner, the company behind Atlantis Resorts and One&Only, has announced plans for SIRO Brickell, Miami, marking the first SIRO hotel and branded residences in the U.S.
Scheduled to open in 2030, the new property follows the opening of SIRO One Za’abeel in Dubai earlier this year and SIRO Boka Place in Montenegro, slated for 2025. It also joins a growing development pipeline that includes SIRO Palmilla in Los Cabos (2027), SIRO Olaya in Riyadh (2028) and SIRO Roppongi in Tokyo (2029).
“Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travellers who prioritise wellbeing, performance and purpose,” said Philippe Zuber, Chief Executive Officer, Kerzner International, in a media statement. “SIRO is on a rapid global trajectory, strategically targeting the world’s most dynamic cities, and Miami is the perfect stage for that.”
SIRO in Miami
SIRO Brickell will feature 180 guestrooms and suites, 350 SIRO Homes and a state-of-the-art Fitness Lab and Recovery Lab.
“Miami represents a pivotal milestone for the growth of SIRO,” added Juan Aguilar, President of Real Estate for Kerzner International, in a media statement. “With SIRO Brickell, we are shaping a destination that blends hospitality, branded residences and wellness facilities into one integrated experience, setting a new standard for urban living.”
Kerzner’s U.S. expansion continues with the upcoming launch of One&Only Moonlight Basin Resort and Private Homes in Montana this November, and a new property underway in Hudson Valley, New York.
For more information, visit sirohotels.com.
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