Florida is more than just theme parks and beaches—and with the Undiscovered Florida Travel Program by Recommend, you can be the one to show your clients a whole new side of the Sunshine State. This free, easy-to-follow course is made for travel advisors who want to discover Florida’s hidden gems—like charming towns, exciting outdoor adventures, and unique cultural experiences.

Taking this course will give you insider knowledge, practical sales tips, and marketing tools to help you create unforgettable Florida trips your clients will love. Plus, Marina the Manatee will be with you the whole way, making learning fun and simple.

Why should you take this course? It’s the perfect way to stand out, offer clients something fresh, and boost your sales with Florida experiences they won’t find anywhere else.

Finish the course today to unlock exclusive rewards, download helpful resources, and qualify for exciting giveaways. Most importantly, you’ll earn a certificate that marks you as the Florida expert your clients can trust for their next adventure.

Start your journey and become an Undiscovered Florida Travel Expert, beginning with South Florida.

Travel Advisor Appreciation Month Sweepstakes Entry

Chance to win a 2-night stay at Three Waters Resort & Marina with $400 resort credit OR a 2-night stay in a 2-bedroom Grande Unit at the Sundial Beach Resort & Spa.

Exclusive Content

Unlock destination insights, travel tools, and special resources available only to certified advisors.

Insider Status

Be the first to access future course modules: Central and North Florida.

Professional Credibility

As an Undiscovered Florida Travel Expert.

Recommend FAM Trip

You'll be automatically entered for the 2026 Recommend FAM Trip - our first ever!

Subscriptions

Enjoy a free subscription to Recommend magazine and newsletters — your go-to for travel trends and advisor insights.

Certificate and Badge

Show off your expertise with a downloadable certificate and a digital badge for your email signature.